Description
MailPurse – Self-hosted Email Automation & Marketing SaaS
Say goodbye to expensive email tools and strict usage limits. MailPurse – Self-hosted Email Automation & Marketing SaaS gives you the power of an enterprise-grade email platform… but completely in your control. Host it yourself, run it as SaaS, manage your clients, or simply handle your own high-volume campaigns with confidence.
Built with modern SaaS architecture, MailPurse helps you create stunning campaigns, automate your marketing, manage unlimited subscribers, and grow your business — without worrying about monthly fees or platform restrictions.
Comprehensive Metrics & Analytics
Monitor the health of your platform with real-time data tracking across all critical KPIs:
- Audience Insights: Track Total Users and Active Lists to watch your community grow.
- Campaign Performance: View Total Campaigns sent and drill down into Delivered Emails to ensure your reach is expanding.
- Deliverability Health: Stay ahead of issues with instant visibility into Bounces and Complaints, allowing you to maintain a pristine sender reputation.
- ROI Tracking: Keep your eye on the bottom line with dedicated Conversion Stats that show exactly how your emails are driving action.
Interactive Visualizations
- Dynamic Chart Widgets: Visualize trends over time with beautiful, interactive graphs. Toggle between daily, weekly, or monthly views to identify patterns and seasonal spikes in engagement.
- Real-Time Status Indicators: Know the moment a campaign goes live or a server requires attention with live heartbeat monitors and status badges.
Optimized User Experience
- Dark + Light Theme Toggle: Whether you prefer the sleek, focused environment of Dark Mode for late-night strategy sessions or the crisp clarity of Light Mode for a morning review, the interface adapts to your workflow with a single click.
- Clutter-Free Design: We’ve stripped away the noise to provide a “Glance-and-Go” experience, ensuring that the most important data is always front and center.
Advanced User & Customer Management
Maintain total control over your platform with a robust, enterprise-grade user management system.
Managing a growing user base requires precision and flexibility. Our Admin Panel is designed to handle everything from individual customer accounts to complex organizational structures, ensuring you can scale your SaaS operations without the administrative headache.
Comprehensive Admin Control
- Unified User Management: Access a centralized table to view, edit, suspend, or impersonate user accounts for instant troubleshooting and support.
- Strategic Customer Grouping: Categorize your users into custom groups (e.g., Free, Pro, Enterprise) to streamline communication and management.
- Plan-Based Feature Limits: Dynamically assign limits on subscribers, campaigns, or automation workflows based on the user’s active subscription tier.
- Role-Based Access Control (RBAC): Define granular permissions to ensure staff members and customers only access the tools they need.
Secure & Frictionless Onboarding
- Google Login Support: Reduce barriers to entry with One-Click Social Authentication, allowing users to sign up and log in using their existing Google accounts.
- Configurable Email Verification: Enhance your platform’s security and data quality by requiring email confirmation, or toggle it off for a faster onboarding experience.
- Automated Group Assignment: Set a default customer group upon registration to immediately grant new users the correct set of trial features and permissions.
Global Business Compliance
- Automated VAT/TAX Handling: Simplify global sales with built-in tax identification during the sign-up process. Collect VAT numbers and apply the correct tax rates based on the user’s geographic location.
Strategic Marketing Campaigns
Launch high-impact campaigns with professional precision and data-driven insights.
Our campaign management suite is built to handle everything from simple newsletters to complex marketing blitzes. Whether you are managing your own brand or hosting thousands of customers, our system ensures that every message is delivered on time and tracked with surgical accuracy.
Campaign Creation & Management
- Full Lifecycle Control: Easily create, draft, clone, and manage your email campaigns from a streamlined interface. Replicate successful designs with a single click to save time on recurring updates.
- Intelligent Scheduling: Take control of your timing. Schedule campaigns to go out at the exact moment your audience is most active, or send them immediately for urgent announcements.
- Tiered Campaign Limits: Monetize your platform effectively by setting a Maximum Campaigns Limit and a Maximum Active Campaigns Running Limit based on specific subscription plans.
Optimization & Performance
- A/B Split Testing: Take the guesswork out of your marketing. Test different subject lines, sender names, or email content to see what resonates best. This feature can be toggled on or off per plan, providing a powerful incentive for users to upgrade to premium tiers.
- Real-Time Performance Metrics: Watch your success unfold in live time. Monitor open rates, click-through rates, and unsubscribes as they happen, allowing you to pivot or adjust your strategy on the fly.
Scalability & Control
- Queue Management: Our backend efficiently handles campaign queuing, ensuring that high-volume sends are processed smoothly without overloading your infrastructure.
- Active Monitor: Admins can view all currently running campaigns across the entire platform to ensure system stability and compliance.
Powerful Email List Management
Organize your audience with precision and scale your database without the complexity.
Effective marketing starts with a clean, well-organized database. Our Email List Management system provides the tools to categorize your subscribers, capture new leads, and maintain data integrity, all while allowing you to monetize growth through plan-based limitations.
Flexible List Organization
- Comprehensive List Control: Create and manage multiple lists for different brands, departments, or interest groups. Each list acts as a dedicated environment for your subscriber data.
- Smart Segmentation: Don’t just send—target. Use advanced segmentation support to filter your lists based on subscriber behavior, custom fields, or join dates, ensuring your content is always hyper-relevant.
- Seamless Import/Export: Migrating from another platform? Use our robust import tools to bring in your existing contacts via CSV or Excel. Need your data locally? Export any list or segment with a single click.
